PASSION & PURPOSE EXPERIENCETM
Unleashing the Exponential Power
of Passion and Purpose in the World
In four hours, you'll begin to
appreciate your past, be courageously present
in the moment, and clear and excited about your future.
Go!
Every hero's journey begins the same way—
with an invitation to step beyond the familiar. This is yours.
It's a calling to be your authentic self, a direct encounter with who you really are — and why you're here.
“Validated by decades of real-world results. Backed by science. Trusted by leaders who were ready to engage — and did.”
In as little as four hours, the noise of the world falls away. You enter a private, guided conversation — written, reflective, luminous — led by a calm, intelligent presence that listens without judgment, without interruption, without an agenda.
And in that stillness, something true begins to rise: your own voice, speaking with clarity and power — the voice you've been waiting your whole life to hear.
Because this isn't just about you.
When one person wakes up, the field shifts.
Teams, co-workers, families, friends, and communities — they all begin to breathe easier because you've come home to your authentic self.
Your clarity is not a luxury.
It 's a contribution.
It 's how the world heals — one awakened human at a time.
So, yes, this is personal.
But it's also universal. Everyone deserves this kind of clarity.
For more than 30 years, Tom Voccola and Frances Fujii — co-founders of CEO2 and creators of The Passion & Purpose Experience — have guided CEOs and thousands of their team members through this same transformative process.
Their work has helped organizations come alive again:
raising engagement from under 30% to over 80%,
healing cultures divided by fear, uncertainty, and doubt
by helping people remember who they truly are.
This isn't technology replacing the human touch. It's decades of human insight, design artistry, and science distilled into an intelligent guide — helping you hear your own voice more clearly than ever before.
In just a few hours, you'll reconnect with your story, your truth, and your direction — and feel that clarity ripple through your relationships, your work, your world.
“The truest conversation I've ever had — with myself.” - Jane, New York
“I came out lighter, clearer, and grounded in who I am.” - Willie, Atlanta, GA
“It made me a better husband, father, and leader.” - Mark, Santa Clara, CA
Now, what once cost thousands is available for $195.
Because knowing who you are — and why you're here — should never be a privilege.
Your Passion & Purpose is Priceless.
This is your heroic journey — and it remains yours alone.
“The truest conversation I've ever had — with myself.” - Jane, New York
“I came out lighter, clearer, and grounded in who I am.” - Willie, Atlanta, GA
“It made me a better husband, father, and leader.” - Mark, Santa Clara, CA
Distilled from our founders’ 30+ years designing breakthrough methodology to help leaders and their teams thrive through authentic relationships, The Passion & Purpose Experience will guide you through what can be the most important conversation of your life. It unfolds over 4-5 hours through three streamlined stages:
The Threshold
A personal welcome from CEO2 co-founder, Tom Voccola, to invite you onto this path of discovery
A Quiet Pause
A guided inward journey that quiets the noise so your authentic voice can emerge
The Deep Dive
Four transformative hours of uninterrupted written dialogue in a secure space, guided by an AI presence that never judges, never interrupts, and never loses focus —creating the perfect space for your truth to surface
When you complete your Passion & Purpose Experience, you'll leave with:
A complete transcript of your conversation — your unfiltered story in your own words
A written Passion & Purpose Statement — the essence of who you are and why you’re here.
Crystal-clear answers to three timeless questions:
Who am I, really?
Why am I here?
What is life asking of me now?
And, perhaps most importantly, you'll leave with a calm certainty —
the kind that only comes from being aligned with what's true:
A full transcript of your experience, typically 40-50 pages
Over the past three decades, thousands of people just like you have found greater clarity and built happier, more meaningful lives and careers. Here are just a few.
“Defining my Purpose, Passion, and Values helped me understand the Why of my life. Living from Purpose rather than from Ego has made me a better leader, husband, and father.” Preston - Houston, TX
“My Passion & Purpose statement sits on my desk and serves as a daily reminder. The two days I spent with CEO2 continue to provide dividends.” Peter - Los Angeles, CA
“Purpose and Passion. Management gurus say we need it. Spiritual gurus say it’s inside. But Tom and Frances show us how to access it. CEO2’s work is extraordinary.” Dennis - Las Vegas, NV
You made it.
After everything life has thrown at you — the trials, the striving, the uncertainty — you're still here.All grown up. Walking forward.
And there beside you, small and hesitant,
is the five-year-old who once tried so hard to keep you safe.
Your ego — born of fear, confusion, and longing —
did its best to protect you from a world it didn’t yet understand.
But something changed.
You turned toward him instead of away.
You listened. You saw his pain.
And in that simple act of seeing, you gave him purpose.
Now, he’s coming with you.
No longer running the show — but walking beside you.
Because the moment you embraced his fear,
it became courage.
Ego protected. Purpose creates.Ego feared the fall. Purpose learned to fly.
When we begin to see with Purpose, the noise quiets, the fear softens, and life becomes an act of creation rather than survival.
Relationships become easier as you show up as your authentic self
You begin to listen rather than defend, to express rather than impress
Career and workplace decisions flow naturally, sourced in certainty, courage, and creativity
Your life pulses with meaning because your actions align with your authentic self
And your future transforms into something you’re truly excited to build
Executives pay $15,000 for a Passion & Purpose Retreat Experience.
Your investment: Only $195.
We’ve priced it this way for one reason:
to help create a world that works — for everyone.
Knowing your authentic self isn’t a luxury. It’s a birthright.
Begin Your ExperienceThe Passion & Purpose Experience can be deeply moving.
It invites you to look inward — to remember what’s real beneath the noise of the world.
For some, that journey awakens long-buried feelings or forgotten memories.
That’s part of the beauty of rediscovery, but it can also be tender.
This experience is not therapy, and it is not a substitute for professional mental health care.
It is a reflective, creative process designed to help you reconnect with your own clarity and truth.
If you are currently working with a psychologist, therapist, or psychiatrist,
please let them know what you are doing and seek their guidance before you begin.
Many participants find that what they uncover here becomes a powerful foundation
for deeper conversations with their trusted professionals.
While this process can feel profoundly therapeutic, it is not intended to diagnose, treat, or cure any condition.
We make no promise of specific results; however, it will provide you with the opportunity to see yourself more clearly
and to begin living from that truth.
Every human being is extraordinary.
Whatever your history, we believe your purpose has always been there.
Our work is simply to help you see it, honor it,
and live a life of joy and peace with yourself and those around you.
Yours on the Journey,
Tom Voccola, Frances Fujii, and the Passion & Purpose Team
Ready to appreciate your past,
be courageously present in the moment,
and clear and excited about your future?
The Portal Is Open.
